Founded by Diane Walker and Stacey Demar, Mary Jane Swim is a lifestyle apparel brand dedicated to normalizing cannabis. The two women founded their swimwear company, Sweenie Manufacturing in 2008, producing swimwear for other companies. After discovering the healing potential of cannabis for themselves, they decided to help change the perception of the plant for themselves and Maru Jane Swim was born.
We spoke to them about their fashion-forward styles, beautifully subtle cannabis prints and earth-friendly fabrics and production.
What inspired you to launch Mary Jane Swim?
The idea came about in late 2017 after our rediscovery of cannabis, specifically CBD for wellness, on a trip to Telluride, Colorado. We thought about how we could help destigmatize the plant in our own way.
Diane had been working in fashion and Stacey in fitness for many years, which organically led to the creation of Mary Jane Swim. It showcases both of our expertise and we focused on cannabis base printed apparel.
We launched a very small capsule “OG Kush “collection summer 2018 and just launched our full “Seven Leaflets “2019 SS line this past April which also includes activewear and accessories for both men and women.
What makes Mary Jane Swim unique in the marketplace?
Our focus is to bring elevated cannabis apparel to the market that has historically been promotional items. We have created a line that incorporates fashion-forward styles, beautifully subtle cannabis prints and earth-friendly fabrics and production.
Do you design the prints yourselves or do you source them?
Yes, we design each print ourselves inspired by current world trends and interpret them through the flower and leaf and our perspective.
How do you think Mary Jane Swim helps normalize the opinion of cannabis?
The more that the plant shows up in every day products, the more society starts to see it as a beautiful and beneficial plant and not as an evil gateway drug.
Any plans to develop a collection made from hemp and other more sustainable, eco-friendly products?
We have been researching hemp blends in both woven and knit bases for future products, as well as recycled fabrics.
You donate a portion of each sale to Athletes for Care. How did you become involved with them?
After using CBD daily for everyday use for wellness and pre/post workouts and realizing how powerful it is.
We came across their mission to help promote cannabis in sports and help alleviate the opioid crisis. A portion of the profits will be donated.
How do you want people to feel when wearing Mary Jane Swim?
Empowered and healthy.
What don’t you leave the house without?
CBD of course and a swimsuit!